Projects / MoonzMoonz
An event platform designed to connect experiences
What We Did
Created wireframes and interactive prototypes to validate flow and usability;
Designed the web mobile app interface with a focus on clean visuals, intuitive navigation, and responsive behavior;
Developed the producer’s dashboard (back-office) with clear information hierarchy, reusable components, and management efficiency in mind;
Delivered all assets in close collaboration with the dev team, ensuring design consistency through validation.
Project Overview & Challenges
Research & Benchmarking
Moonz was born to make every event experience seamless: for those who create, and for those who live it.
Moonz is a digital platform designed to simplify the experience of both event attendees and organizers. The goal is to make every step more accessible, practical, and enjoyable, from discovery to post-event. With a focus on innovation, personalization, and convenience, the platform connects people to meaningful and memorable experiences.
UX Research
Conducted a benchmark analysis of event platforms to identify navigation patterns, user flows, and key features;
Strategy
Structured the information architecture to serve two distinct user types: attendees (website and mobile app) and producers (web dashboard);
Planned core user flows with a focus on clarity, accessibility, and efficiency;
Starting Point
Moonz was envisioned as a complete digital solution, built from the ground up to serve two distinct user profiles: event attendees and organizers. The goal was ambitious: to develop a platform that was robust yet simple, offering a smooth journey for end users and a powerful management environment for producers.The main challenge was to design two parallel experiences in a cohesive way.
For custumers
We needed to ensure a clear, intuitive, and accessible navigation flow from discovering an event to completing the registration process.
For event organizers
The focus was on delivering a comprehensive dashboard that included all the tools necessary to create, manage, track, and analyze their events without making the interface overly complex or technical.
Since the project was built from scratch, every design decision from information architecture to UI components was guided by research and user-centered validation, always considering scalability, usability, and long-term efficiency.
To ground the project in real user needs and industry standards, we began with an in-depth benchmark analysis of event platforms. This helped us identify common navigation patterns, user flows, and feature expectations. We also looked for usability gaps and innovation opportunities by comparing the strengths and weaknesses of competitors.
Redesign
The primary goal of the redesign was to enhance the customer journey—starting from the user’s first contact with the brand through to the post-sale experience. Inconsistencies in the previous visual identity had a negative impact on customer trust and brand perception, making it more difficult to establish and maintain effective communication.
The new design prioritized clarity, readability, and adherence to established UX best practices. This included improvements to touch areas, spacing, contrast, visual hierarchy, and accessibility. Integrating the updated visual identity also reinforced brand coherence while significantly improving the overall usability of the app.
Results
Design
Within three months of launching the redesigned app, we received over 400 user feedbacks. The response was overwhelmingly positive, with users praising the app’s refreshed appearance, improved usability, and more intuitive navigation.
