Projetcs / Arbo

Arbo

Improving the user experience through new visuals

Redesigning the Arbo App Experience

Arbo is a startup operating in the real estate sector, aiming to simplify the property journey through smart, safe, and user-friendly digital solutions. The company focuses on streamlining processes for real estate agencies, brokers, and individuals looking to buy, sell, or rent properties.

In the real estate market, where clarity and speed are essential, offering a seamless digital experience is no longer a bonus — it's a requirement.

That’s why the Arbo , a startup on a mission to simplify real estate sector with technology needed a visual update. Their platform supports both real estate professionals and individual users looking to navigate the housing market more efficiently.

What We Did

Analysis and categorization of user feedback

Market and usability benchmarking

UX Research

Visual hierarchy and layout optimization

Integration of new visual identity

Full interface redesign focused on clarity and accessibility

Product Redesign

Project Overview

The original Arbo app had an outdated visual style which caused frustration among users, particularly brokers who relied on the app while in the field with potential tenants or property owners. The lack of contrast, visual hierarchy, and appropriate spacing made the interface difficult to use and inconsistent with the new corporate branding introduced in the same year.

Starting Point

The Arbo app was designed to support real estate brokers by providing a clear, accessible overview of the most relevant information for conducting business. Users can view property listings, client information, daily tasks, and reminders in a streamlined interface.

Purpose of the App

Research

Working closely with the Customer Service team, the design team analyzed over 300 user feedback entries gathered from daily app usage. These insights helped categorize and highlight critical usability issues that were preventing users from completing their tasks effectively.

This research revealed several pain points, from app instability and unclear navigation to inefficient workflows. These findings laid the groundwork for a strategic redesign focused on improving the user experience.

Redesign

The primary goal of the redesign was to enhance the customer journey starting from the user’s first contact with the brand through the post-sale experience. Inconsistencies in the previous visual identity had a negative impact on customer trust and brand perception, making it more difficult to establish and maintain effective communication.

The new design prioritized clarity, readability, and adherence to established UX best practices. This included improvements to touch areas, spacing, contrast, visual hierarchy, and accessibility. Integrating the updated visual identity also reinforced brand coherence while significantly improving the overall usability of the app.

Results

Within three months of launching the redesigned app, we received feedback from over 400 users. The response was overwhelmingly positive, with users praising the app’s refreshed appearance, improved usability, and more intuitive navigation.

Team

Design

Amanda Flôr, Loïc Fangazio, Daniela Dall Asta, Fernando Medeiros

Product Menagement

Luna Almeida